How Localization Can Help Fintech Companies Succeed in Global Markets

The fintech industry has experienced explosive growth in recent years, and the trend is expected to continue. According to Allied Market Research, the market size was valued at $110.57 billion in 2020 and is projected to reach $698.48 billion by 2030, growing at a CAGR of 20.3% from 2021 to 2030. This massive growth potential has led many fintech companies to explore expanding their operations into global markets.

However, entering new markets can be a daunting task for any business, especially for fintech companies that face unique challenges such as regulatory compliance, language and cultural barriers, and payment and financial infrastructure differences. In order to overcome these obstacles and succeed in global markets, fintech companies need to invest in fintech localization, which involves adapting their products and services to meet the specific needs of each target market.

Challenges Fintech Companies Face When Entering Global Markets

Regulatory Compliance

Regulatory compliance is a significant challenge for fintech companies when entering global markets. Fintech companies must comply with various laws and regulations, including anti-money laundering (AML) and know your customer (KYC) regulations. However, regulations can vary widely across countries, making it challenging for fintech companies to navigate compliance requirements.

For example, companies in the European Union are obligated to safeguard user data and privacy according to the European Union’s General Data Protection Regulation (GDPR). Likewise, fintech businesses in Japan are tightly regulated and required to acquire licenses from the Financial Services Agency (FSA) to function in the financial sector. Nevertheless, the FSA has also implemented new regulations to encourage innovation in fintech, such as a regulatory sandbox and new guidelines related to digital currencies. In the event of non-compliance with local regulations, fintech companies could face legal penalties, reputational damage, and other setbacks that might impede their progress.

To overcome this challenge, fintech companies must have a deep understanding of the regulations in the markets they seek to enter. They must also work with legal experts and advisors to ensure compliance with local laws and regulations. Additionally, partnering with professional fintech translation services can help ensure that compliance documents and other materials are accurately translated, reducing the risk of misunderstandings and non-compliance.

Language and Cultural Differences

Another significant challenge that fintech companies face when entering global markets is navigating language and cultural barriers. Fintech products and services often involve complex financial terminology that may not directly translate into other languages, making it challenging for potential customers to understand the value proposition.

Moreover, cultural differences can significantly impact how fintech products and services are perceived in different markets. For instance, payment methods and financial habits can vary widely between countries. In some countries, people prefer credit cards, while in other markets, alternative payment methods such as mobile payments or digital wallets are more common. Fintech companies must be able to offer a range of payment options that are tailored to each target market to appeal to local customers. By doing so, fintech companies can overcome cultural barriers and gain the trust of local audiences, which is crucial for success in global markets.

How Localization Benefits Fintech Companies?

Fintech localization refers to the process of adapting fintech products and services to meet the specific linguistic, cultural, and regulatory requirements of each target market. This involves not only translating content, but also adapting user interfaces, payment methods, and marketing materials to appeal to local customers.

Investing in fintech localization can provide a range of benefits for fintech companies seeking to expand globally. Some of the key benefits include:

Reach and Win a Broader Audience

When fintech companies localize their products and services, they can better meet the needs of local audiences, making it possible to tap into new markets and reach new customers. By taking into account the specific linguistic, cultural, and regulatory requirements of each target market, fintech companies can tailor their offerings to meet local demand and increase their revenue and business growth.

Build Trust with Users

Fintech localization helps fintech companies establish trust and credibility with local audiences by speaking their language and understanding their cultural nuances. Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 76% of consumers are more likely to buy a product with information in their native language. The number jumps to 89% for those with no English-language competence. By providing content in the local language, fintech companies can build trust with local audiences and increase their chances of success in global markets.

Adapt to Local Regulations

Fintech companies face complex and often rapidly changing regulatory requirements when entering new markets. Fintech localization can help companies meet these requirements by providing access to local expertise and knowledge of local regulatory environments.

By working with professional fintech translation services, companies can ensure that their products and services comply with local regulations and legal frameworks. This can also help prevent costly fines and reputational damage.

Maintain Brand Consistency

Fintech localization is vital for maintaining a consistent brand image in various markets. By adapting marketing materials and messaging to meet local cultural and language requirements, fintech firms can ensure that their brand messaging resonates with local customers, enhancing their brand’s global image.

Many fintech companies have successfully localized their products and services to meet the needs of local customers. For example, PayPal has adapted its payment platform to suit the demands of customers across different regions, including providing localized payment options and adapting its user interface to the local languages. Revolut has also successfully localized its banking and payment platform, with a presence in over 40 countries and support for multiple languages and currencies.

EC Innovations offers fintech translation and localization services in over 140 languages. Our linguists are specialists in the fintech industry. We’re adept at translating and localizing fintech products and services, websites and apps, marketing materials, legal documents and more. We’ll ensure your translations are adapted to local markets and meet local laws and compliance regulations.

If you are interested in localizing your fintech content or have any questions about the process, please get in touch with us at

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